The search for youth is starting younger.
In the aisles of Sephora, more anti-aging products are being marketed to women in their 30s and even their 20s. "We now have clients in their early 20s shopping in the anti-aging category," says Allison Slater, vice president of retail marketing for the cosmetics retailer.
When the Algenist anti-aging line was launched at Sephora last March, baby-boomer women older than 50 were the intended customers for its creams and serums, which saturate skin with nutrients and an ingredient extracted from algae. But the newest Algenist anti-aging products to launch in September will be ...
Breakthrough Anti-Aging Skincare line Algenist(TM) to launch in Canada after impressive success in the US and Europe
Canada's lead beauty retailers, Sephora and The Shopping Channel to launch Algenist, featuring breakthrough ingredient, alguronic acid
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